Holo Screen is a revolutionary holographic rear projection screen for Point of Sale applications in shops, window displays, airports, banks and other high-traffic areas. The Holo Screen features an advanced holographic film that displays images rear projected from 30°-35°. All other light is ignored. The result is remarkably bright and sharp images – even in brightly-lit environments.

• Window displays
• In-store exhibitions
• Concept stores
• Banks
• Reception areas
• Showrooms

The transparent display allows viewers to look at – and see through – the screen. This is especially useful in shop environments as the screen becomes an integral part of the instore layout. The Holo Screen is the ideal Point of Sale display: it displays sharp, crisp images in brightly-lit environments – and takes up a minimum of valuable retail space. Apparently suspended in mid-air, the transparent Holo Screen gives an impression of almost-3D depth. The unique projection concept means that the Holo Screen can be hung or mounted in the best locations, where most people will be exposed to the messages e.g. in shop windows, above counters, in-store hallways, escalators and in café environments.

Optical Principles

The Holo Screen is a hologram in the form of a thin film, laminated to a transparent acrylic plate. This hologram will only respond to light rear projected from 30°-35°. All other light – such as sunlight and other ambient light – is ignored. The Holo Screen has a gain of 3.2 at 30°-35° horizontal projection angle. The hologram is very selective about the direction from which it receives the light. This makes it suitable for use in the most extreme cases of ambient light, such as shop windows. The holographic film is designed in such a way that the screen remains transparent where there is no projected image. This allows users to be creative in the content and images used on the screen. The holographic film consists of four holograms which are tiled together in the manufacturing process, so the film appears as one full hologram.

Installation

The Holo Screen is compatible with all single lens projectors which are capable of projecting images at a 30°-35° angle. The projector’s throw distance must be 1800 mm for a 40" screen and 2700 mm for a 60" screen. The projector can be positioned either above or below the screen – in both cases the image quality will be the same. However, it is very important to note that the screen should be turned upside down if you choose the ceiling mounted solution.

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VideoPoster rear projection screens are a cheaper alternative if you need a large screen without the on-glass effect of Holo Screen.
A wider range of films and switchable screens are now available.